Personal travel designer, a growing trend in luxury travel

Luxury Villas

With a background in fashion and a solid career in PR, Lionel Hierso is yet another perfect illustration of the interconnectivity of different luxury sectors. Much like in all luxury sectors, the key to success in travel or fashion retail is understanding the consumer – his or her needs, wishes, anticipating their desires and providing the most exclusive product and service offering.

Hierso set up two years ago a new business in luxury travel services, providing what he calls services of a personal travel designer. Why designer? From his already solid book of wealthy clientele, he says ”All my customers want the most personalized service, going beyong just reccommending a holiday destination and making actual reservations. They expressly take a travel trip trusting every single detail of my promiss”. Similarly to designing and manufacturing a sophisticated haute couture dress, I sit down with my clients and discuss their holiday wishes, to the smallest details. Hierso adds ”They tell me about their sad experiences with maids and the lack of privacy which they have felt although being in the most secluded atol in the Maldives, staff being too intrusive”.

To make sure that he is in control, Hierso only works with private villas, this way, making sure he is ”in control”. His initial offering includes luxury villas in Indonesia, Thailand, Brazil and Costa Rica. By forging a stong personal connection with the owners of each villa and by having developped the essential networking to provide services such as yoga classes, Ayurveda massage treatments, detox cures, anti-aging dining menu, anti-allergenic pillows, carpets, mattresses…the possibilities are endless and Hierso says he can cover it all.

A luxury villa in Costa Rica with 8 suites, 2 living rooms, swimming pool, private beach, is priced at 1.000 euros/week/person. Included: chef, chauffeur, twice daily housekeeping, day time pool attendant, round the clock butler. 

E-mail: Quote ”CPP” for a VIP complimentary service which will be added to your dream holiday.