Peninsula Hotels launch multi million dollar marketing campaign
Peninsula Hotels, one of the leading luxury hotel chains worldwide launched this week ”Peninsula Moments,” a new multi-million-dollar global brand campaign, the new PenCities online travel journal and a HK$450 million revitalization of its flagship hotel, The Peninsula Hong Kong, featuring advanced in-room technology that will set new standards of guest personalization.
Peninsula Moments is a global campaign conceived in-house which showcases the magic that The Peninsula brings to its guests using photography, video and behind-the-scenes footage, with each image and scene telling a story. Moments and memories to remember, each reflecting an authentic sense of destination, are brought to life with images of stunning architecture, thoughtful service and the genuine desire of Peninsula staff to showcase the very best of their cities. The first Peninsula Moments short movie – Peninsula Hong Kong.
“As one of the world’s oldest hotel groups, Peninsula icons throughout our hotels showcase the brand’s heritage, personal service and continued commitment to inspire, surprise and delight, and these new images and videos capture this spirit perfectly,” saidPeter C. Borer, Chief Operating Officer. Audiences can see Peninsula Moments in print, online and tablet versions of top luxury, lifestyle, travel and business magazines worldwide beginning in September. The first two in a series of 10 90-second films were unveiled today on ww.youtube.com/thepeninsulahotels. Subsequent films to be released fromSeptember 2012 throughMarch 2013 will transport viewers to each of the nine cities where Peninsula has hotels.
To capture “Peninsula Moments” PeninsulaHotels tapped Russel Wong, a Singapore-based photographer known for his celebrity portraits and his photography for major motion pictures such as Underworld, Crouching Tiger, Hidden Dragon, Hero and The House of Flying Daggers.
Complementing the still photography are the films produced by Ridley Scott Associates and directed by Jean-Claude Thibaut and Antony Crook, whose previous work has included videos forLouis Vuitton, Hermes and Boss. Each film evokes a sense of destination and luxury, inspiring the viewer to see Peninsula destinations as never before through scenery and music. “My main objective was to amaze the audience with real stories and authentic moments to capture the overall magic of The Peninsula Hotels, fueled by the staff’s genuine desire to inspire, with their unique approach to their work giving an original view on each city,” said Thibaut.
Peninsula fans can go behind the scenes of each shoot by connecting with the brand at www.peninsula.com/moments, www.youtube.com/thepeninsulahotels and on each hotel’s Facebook page. “The Making of Peninsula Moments” tells the story of each scene through photos, videos and interviews that highlight what makes Peninsula unique.
Peninsula Hotels also launched PenCities, an innovative online luxury lifestyle journal which allows travelers planning a visit to any Peninsula destination, access insider travel and lifestyle information . PenCities presents a selection of insider recommendations covering the latest openings, restaurants, galleries, bars, classic favorites, special events, seasonal celebrations and smart things to do in each of The Peninsula Hotels’ cities worldwide, plus emerging new luxury lifestyle and travel trends.
Peninsula’s legendary flagship hotel, The Peninsula Hong Kong, also unveiled this week the first phase of its landmark HK$450 millionroom enhancement program, featuring a stunning new interior design and pioneering guest technology.