Paul & Shark opens first store in London

Italian luxury sportswear brand Paul & Shark will open its first U.K. store. The new store, near Regent Street, resembles a gallery with concrete floors and minimal design. In addition to its regular product lines, the new store will offer the retailer’s Sharkflage capsule collection that features apparel created in partnership with photographer and biologist Chris Fallows.

“Europe and Asia are for sure our key markets,” said Paul & Shark’s CEO Andrea Dini. “The U.K. represents a relatively new market for us, and [it's] growing, so it was essential to open a Paul & Shark flagship in London.”

Paul & Shark has 250 stores and is sold in 76 countries.

Paul & Shark new store London