Passion does not suffice for succes in luxury
In spite of the exceptional creative talent and craft in Central and Eastern Europe, we can speak about very few established luxury brands. We would include the following brands with Central and Eastern European origins: Hungarys Unicum (digestive drink) and Herend (porcelaine) and Czech Republics Bohemia (crystals). There are also several local luxury brands, yet, with very little nternational awareness, and limited distribution even in the home countries. These include fashion, jewelry and accessories brands.
We believe it is all down to the business factor, with very small financial backing and international exposure. In most of the cases, each of these smaller brands are related to the passion of the founder, an exceptional creative talent.
The full length article is available in the Opportunities section