Paris scores low in mystery shopping survey
In a worldwide survey by mystery shoppers on the leading highstreets, Paris’ Champs Elysee ranked 16th out of 30, while New York was ranked 26th out of 30. Some 400 stores from Amsterdam to Seoul were rated on four criteria: the appearance of stores, customer service, general atmosphere and behaviour of passersby.
The top rating went to Singapore’s Orchard Road, followed by Avenue de la Liberte in Luxembourg, and Bagdat Street in Istanbul. London’s Bond Street ranked only 10th. Champs Elyesee’s poor rating comes from services criteria, in which it ranked 22nd. In 40% of cases, sales assistants were reported to be irritated in dealing with customers.
Champs Elysee in Paris is home to several luxury brands flagship stores: Louis Vuitton (largest in the world), Lancel, Cartier, Guerlain etc.
adapted from WWD