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Paris remains leading luxury shopping destination

With Christmas gone and sales not yet on offer, one might think Parisian luxury boutiques might have become more calm. On the contrary, on a stroll througout Paris’s top three luxury streets, Faubourg St Honore, Avenue Montaigne and Francois Ier, I couldn’t help but notice large crowds in the majority of stores, the most packed being Hermes, Ralph Lauren and Louis Vuitton but also newcomers such as Moynat (now owned by LVMH),  Ermanno Scervino or Brunello Cuccinelli. There were at least 10 to 15 people standing in line, outside in the cold, at Christian Louboutin and Louis Vuitton. Louis Vuitton queues were larger at the Maison flagship on Champs Elysee. 

Stores in the trendy district of Saint Germain de Pres were slightly more quiet, with the exception of the new Hermes store, which has become both a tourist and a shopping attraction. According to figures released today in the French media, it is not only the number of foreigner shoppers which has increased but also the number of French, especially wealthy from other cities. Top luxury hotels in Paris such as Four Seasons George V, Le Bristol or Le Meurice boast a 10% to 15% French clientele.    

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