Panerai opens in London first boutique in the U.K.

Panerai has recently opened its first ever boutique in the UK, bringing a real taste of Italian design to the British capital. Created by celebrated architect and designer Patricia Urquiola, it will be the second largest store in Europe after the brand’s flagship in Florence. Extending over an area of 150 square meters it will display a full product range to allow enthusiasts and collectors to dive deeply into the world of Panerai timepieces.

Clients will be guided through the brand new two-story space by an expert team, including an in-house watchmaker who will be permanently based on site to help them learn more about the secrets of the in-depth workings of their favourite watches.