Palazzo Ralph Lauren, a private members-only club opens in Milan

Set within a luxurious classic building in the center of Milan, the new Palazzo Ralph Lauren features an extensive rooftop terrace, an in-house chef and exclusive products like the tri-color crocodile Ricky bags to the $50,000 Automotive Skeleton watch. The 12,000-square-foot property was designed to be one of the ways the brand continues to foster relationships with its elite clients.

According to a press release, the Palazzo Ralph Lauren will “host private events several times a year to highlight new collections, craftsmanship demonstrations and ongoing private appointments.” Members of the uber-exclusive club will receive priority reservations at Ralph Lauren restaurants, invitations to special events and other personalized amenities.

“We are making the right strategic decisions and investments to support the future growth of the Company,” said Ralph Lauren, Chairman and Chief Executive Officer. “I am confident that our new organizational structure will allow us to make our already powerful brands even stronger, and the investments we are making today will create significant value for shareholders over the long term.”

The Palazzo’s opening coincided with the start of Milan Fashion Week. As one might expect, the club played host to Ralph Lauren’s Spring 2016 Ready-to-wear presentation.