Oscars, an exceptional exposure opportunity for luxury brands
Red carpet evening gowns which have been creating stardome for major luxury fashion houses are now just one of the multiple exposure and awareness opportunities at the Oscars. From cosmetics and make up brands which set up mini-SPA salons at one of Hollywood’s most prestigious hotels, to impressive showrooms which are set up for the occasion. Brands such as Reem Acra, Ellie Saab, Badgely Mishka, Marchesa, Valentino, Versace, Armani and Dior are among the favourite brands of the movie stars attending.
Brands have also been organizing ”off Oscars” special events, under the form of private dinners and cocktails where they showcase their most exclusive products. This year, on the occasion of the Academy Awards 2012 Montblanc showcased the“Collection Princesse Grace de Monaco Fine Jewellery” at the Montblanc Styling Lounge at the Beverly Wilshire.
The fashionable guests such as Their Serene Highnesses Prince Albert II and Princess Charlene of Monaco as well as Hollywood’s celebrities Rosario Dawson , Teri Hatcher, Nastassja Kinski and Petra Nemcova , enjoyed a glance at the unique pieces of this outstanding collection as well as other creations of Montblanc’s Haute Joaillerie Collections in the sumptuous setting of the exclusive Hotel, an oasis of luxury and serenity.
Montblanc’s “Collection Princesse Grace de Monaco” consists of three one-of-a-kind jewellery sets, each including a centerpiece necklace, spectacular slender shoulder-grazing earrings and an intricate matching bracelet. It is the most refined collection ever crafted in Montblanc’s own ateliers.Montblanc invites you to discover the press material via the following download link, including images of the celebrities who attended the VIP brunch, detailed press releases as well as images of the Montblanc “Collection Princesse Grace de Monaco”:
CHANEL and Charles Finch hosted the brand’s fourth pre-Oscar party on Saturday in LA, with some top celebrities showing up: Diane Kruger, Rachel Bilson Ginnifer Goodwin, Freida Pinto, and Elizabeth Olsen.
DIOR held its Pre-Oscar bash on Friday last week, at the Chateau Marmont in Hollywood, with celebrities such as Halle Berry, Olivier Martinez, Hayden Panettiere, Busy Philipps and Marc Silverstein.
GUCCI, which launched their couture line entitled Gucci Premiere only two years ago has stolen the limelight at Oscars 2012, dressing several top celebrities in most spectacular gowns – Oscar winner Hilary Swank, acress Cameron Diaz, both in stunning couture dresses.