Orient-Express Hotels Ltd. unveils its new brand identity, Belmond

Orient-Express Hotels Ltd. today reveals its new brand identity, Belmond. Building on a legacy dating back to 1976, Belmond embraces the diversity and breadth of this exclusive portfolio, allowing guests to better identify between hotels, trains, safaris and river cruises while enticing them to explore the wider collection. Derived from the Latin for ‘beautiful ‘ and ‘world’, Belmond represents a continued commitment to creating authentic travel experiences spanning city landmarks, intimate resorts and unique travel adventures.

The launch of Belmond includes a stylish new website, BELMOND.COM, which aligns the collection with the new brand name and has been designed to appeal to both travellers seeking inspiration and those who already have a clear idea of their travel needs.

Orient-Express rebrands to Belmond