Oprah launches upscale e-shop

Oprah Winfrey has recently launched The O Store, an online retailer with a focus on exclusive Oprah merchandise and a variety of items off her O magazine.

The site includes varied categories, from food to fashion, jewelry and perfumes. For instance, The O Store sells a $195 pair of gemstone earrings made of sterling silver coated in 18k gold and available in four different colors.

There is also a series of necklaces called The Giving Key, which are ‘inspired by repurposed vintage keys and made by people transitioning out of homelessness’, according to the website.

‘The Giving Keys’ jewerly by OPRAH