Sephora aims to grow brand affinity with exclusive social platform

Sephora has recently launched a new members-only digital platform called Beauty Insider Community, designed for its most engaged makeup enthusiasts. The platform — a standalone vertical on Sephora’s website and mobile app — acts as a resource for users to ask beauty for tips and insight, share recommendations, and engage with other likeminded consumers. In order to participate, users must already be an existing Beauty Insider, Sephora’s complimentary program that allows shoppers to accrue points for rewards, as well as receive gifts on their birthday and participate in monthly classes. (The program also includes [...]

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Saudi Arabia to develop luxury resorts on the Red Sea

Saudi Arabia has launched a massive tourism development project that will turn 50 islands and other sites on the Red Sea into luxury resorts. It hopes to attract both foreign tourists and domestic visitors as part of efforts to diversify the Saudi economy, as oil prices have fallen. Visa restrictions on foreigners are to be eased in the tourist zone. However, it is not clear whether dress codes and other restrictions in the conservative kingdom will be relaxed. Alcohol, cinemas and theatres are prohibited in Saudi Arabia. Women must wear [...]

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Four Seasons Hotel Bahrain offers parent-child bonding treatments

Capitalising upon the unique tranquility of its central Manama location, the new family–focused treatments at Four Seasons Hotel Bahrain, available from 15 August 2017, aim to promote the importance of bonding – spending precious time together with one’s pride and joy. The parent-child bonding sessions at The Spa are the latest additions to the hotel’s dedicated programme of family activities. Upon arrival, children from six to 15 years of age are treated to a customised spa robe to feel home away from home, in addition to a decadent welcome amenity [...]

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India’s luxury market driven by great Indian middle class, not the super-rich

Decoding Luxe is a new book  by Mahul Brahma which challenges popular misconceptions and exposes certain unconventional and counter-intuitive realities about the luxury market in India. The super-rich don’t drive luxury, the Great Indian Middle Class (GIMC) does Major luxury brands owe their existence to the GIMC. The secret behind the survival of high-end brands is the play in volumes. Shopping malls, in order to lure the middle-class towards luxury and to give them its taste, are mixing luxury, premium and super-premium in the same shopping mall. You can’t afford [...]

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Bulgari debuts made-to-order service for Serpenti watches

For the first time in its history you can now create your own customised Bulgari Serpenti watch using a new, interactive app. Bulgari has introduced a new application that allows you to customise the Serpenti watch to your heart’s desire. Available in Bulgari boutiques worldwide, you can also use the new My Serpenti App to customise the watch of your choice online. Bulgari allows women to decide on every last detail of their Serpenti watch, from the metal of the case and the colour of the dial to the option of gemstone setting and the choice of strap. [...]

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