Le Byblos Saint-Tropez 50th anniversary with Audemars Piguet Royal Oak Offshore Special Edition

This week-end Audemars Piguet has unveiled new limited edition offshore Royal Oaks to celebrate the 50th anniversary of Le Byblos Saint Tropez. Together with its night club, Les Caves du Roy, the iconic Saint-Tropez Hotel contributed from their earliest day to the international renown of the Mediterranean jet set playground. The new Royal Oak Offshore models launched on this occasion were created in two versions: a men’s piece in rose gold and a women’s diamond set version in stainless steel. The men version is a pink gold Royal Oak Offshore [...]

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Omnichannel Strategy Secrets in Luxury: Opposites Attract

Retail is going through a rapid transformation, driven by changing consumer habits, both captured and influenced by the rise of online commerce. While the American market is the bellwether of this global trend, China is catching up quickly. In these markets and elsewhere, distribution footprints are beginning to polarize around two distribution extremities: eCommerce and experiential flagship stores. These formats are those most able to offer both a complete product offering and adequate means to lay out a Brand’s reason why. Flagship stores do so through prestigious locations, inspiring architecture, bespoke experiences, better-trained [...]

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Matchesfashion.com to open massive retail concept space in Mayfair, London

 Matchesfashion.com is planning to open a new retail concept space over six floors in the heart of Mayfair, London. The site will include two floors of retail, an events space and three floors of private shopping suites. Located at 5 Carlos Place, the concept space aims to merge the company’s three customer touchpoints (the In Residence events, the retail store, and the private shopping townhouse) and create a physical experience that is linked to the brand’s digital world. “5 Carlos Place is an opportunity to bring a sense of fun and enjoyment [...]

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Neiman Marcus to open in-store beauty salons

Neiman Marcus announced that it will begin opening DreamDry (New York) hair salons within its stores later this year. The first stores slated to get one of the salons includes the retailer’s Atlanta and Las Vegas locations, with more rolling out next year. The companies are still refining and customizing the details of each shop and will draw inspiration from DreamDry’s original locations in New York, Chicago and Atlanta. The retailer will also begin selling various beauty products from DreamDry’s parent company, Hudson Blvd. Group (New York), in early 2018. [...]

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Luxury car launches at the 2017 New York Auto Show

Mercedes-Benz revealed a four-door coupe concept sports car called the Mercedes-AMG GT. The car made its U.S. debut in New York, honoring Mercedes-AMG’s 50th anniversary. With about 800 horsepower, it would be “the world’s fastest family car,” Mercedes-AMG CEO Tobias Moers said. The company also showed off the E-Class Cabriolet in the U.S. for the first time at the New York Auto Show. The model, available as a sedan, wagon or coupe, comes with a 3-liter, 6-cylinder biturbo engine. Luxury comfort features include neck-heating technology. The vehicle, which debuted at [...]

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