Swarovski launches officially on Amazon

Amazon is strengthening its jewellery and watches offering with the addition of popular jewellery brand Swarovski. The online giant, which has been trying to boost its clothing and accessories sales with the launch of own brands and partnerships, has announced that customers can now browse and shop Swarovski from Amazon’s five Fashion Stores across Europe. It has also launched five dedicated Brand Stores for Swarovski for the British, Italian, German, French and Spanish markets. “We have millions of customers shopping for jewellery and watches from our European websites.” said Susan Saideman, [...]

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Helmut Lang’s first time editor in residence has launched a Re-Edition collection

Helmut Lang‘s first time editor in residence has launched a Re-Edition collection of archival pieces by Lang himself, the Austrian autodidact who left his eponymous label in 2005 and in absentia has become the most influential designer of this decade. Burley is producing a yearlong artist series inspired by the collaborations Lang had with the likes of Jenny Holzer and Louise Bourgeois. And, most notably, she’s hired Hood by Air’s Shayne Oliver as the label’s designer in residence. The last time Oliver put on a show in New York, for [...]

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Luxury retailers face less pressure form e-commerce than other bricks-and-mortar businesses

In a new whitepaper, Frost & Sullivan has laid out what challenges the retail field is facing, most notably in pressure from e-commerce, and how retailers can stay competitive. Luxury retailers have a different set of challenges than the rest of retail, but e-commerce still plays a major role. “Luxury retailers are actually facing less pressure form e-commerce than other bricks-and-mortar businesses,” said Michael Jude, consumer communications services research manager at Frost & Sullivan, New York. “The reason is that they fill niche markets with exclusive clientele.” “Additionally, since luxury items have always been [...]

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How major luxury department stores stay relevant?

Department stores have a particularly hard job remaining relevant, multiple alternatives for shoppers including sales direct from brands and online discounts leaves the store itself, the key asset left to work with. Refurbishing store interiors and updating offerings seems to be the priority for these large stores. Harrods Harrods have just announced that they will revamp their luxury watches department over the next year. Revealed in Spring 2018, The ‘Fine Watch Room’ is set to expand to be over two floors, connected with a marble lined spiral staircase. The expansion [...]

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Sephora aims to grow brand affinity with exclusive social platform

Sephora has recently launched a new members-only digital platform called Beauty Insider Community, designed for its most engaged makeup enthusiasts. The platform — a standalone vertical on Sephora’s website and mobile app — acts as a resource for users to ask beauty for tips and insight, share recommendations, and engage with other likeminded consumers. In order to participate, users must already be an existing Beauty Insider, Sephora’s complimentary program that allows shoppers to accrue points for rewards, as well as receive gifts on their birthday and participate in monthly classes. (The program also includes [...]

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