India’s luxury market driven by great Indian middle class, not the super-rich

Decoding Luxe is a new book  by Mahul Brahma which challenges popular misconceptions and exposes certain unconventional and counter-intuitive realities about the luxury market in India. The super-rich don’t drive luxury, the Great Indian Middle Class (GIMC) does Major luxury brands owe their existence to the GIMC. The secret behind the survival of high-end brands is the play in volumes. Shopping malls, in order to lure the middle-class towards luxury and to give them its taste, are mixing luxury, premium and super-premium in the same shopping mall. You can’t afford [...]

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Bulgari debuts made-to-order service for Serpenti watches

For the first time in its history you can now create your own customised Bulgari Serpenti watch using a new, interactive app. Bulgari has introduced a new application that allows you to customise the Serpenti watch to your heart’s desire. Available in Bulgari boutiques worldwide, you can also use the new My Serpenti App to customise the watch of your choice online. Bulgari allows women to decide on every last detail of their Serpenti watch, from the metal of the case and the colour of the dial to the option of gemstone setting and the choice of strap. [...]

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Birkenstock launches itinerant container store concept

German brand Birkenstock has launched its new itinerant retail concept, the Birkenstock Box, created in partnership with the most directional concept stores and designed to travel around the world’s top capitals. The Birkenstock Box’s first port of call is Berlin, where it will have pride of place for two weeks in front of the Andreas Murkudis concept store. The Berlin Box was designed by architects’ agency Gonzalez Haase, and will showcase an exclusive range of limited-edition Birkenstock models and related products. They will make up “between 50% and 60% of [...]

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India’s luxury market to grow to $100 billion in 8 years

he luxury sector is expanding rapidly in India with the market forecast to grow from its current $7 billion to $100 billion in just eight years, India’s Commerce and Industry Minister Normal Sitharaman noted at the Luxury Symposium 2017 in New Delhi. There she emphasized that stakeholders in the growing luxury market, travel and otherwise, should be making sure that local businesses benefit from the growth. She encouraged the industry to discover and promote artisanal products made throughout India. The same can be said for travel providers as luxury travel is part of [...]

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Ritz-Carlton launches luxury cruising yacht line

The Ritz-Carlton Hotel Company is launching a luxury cruising yacht line scheduled to hit the water in the fourth quarter of 2019, the company announced Thursday. Ritz-Carlton will enter a crowded field of luxury cruise lines. In doing so, it follows a path similar to Disney when it founded Disney Cruise Line in 1996. Ritz-Carlton, part of Marriott International, is planning to build three 298-passenger yachts for its new Ritz-Carlton Yacht Collection, to be based in Coconut Grove. (Home ports for the ships have not yet been announced). The Yacht [...]

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