Selfridges debuts innovative short film as part of its ‘Radical Luxury’ campaign

Fashion designer Gareth Pugh, American rapper Mykki Blanco and choreographer Holly Blakey explore what luxury means today in a new short film commissioned by Selfridges. Part of the Radical Luxury campaign, which has also seen the luxury department store install a pop-up gym on the lower ground floor of its Oxford Street branch, the short film consists of in-depth interviews, poetry and visual metaphors. Alongside performances by Lily Ashley and dancer Sophie Apollonia, Pugh, Blanco and Blakey talk about their own concept of luxury as an element of their radical [...]

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CHANEL to set up garden in Paris at Tuileries

For the 15th edition of “Jardins, Jardin”, running from May 31 to June 5, the Parisian fashion house will present a vast garden of 200 square metres at the Tuileries in Paris. The horticultural and landscaping event was created by the landscape architects Olivier Riols and Pierre-Alexandre Risser. The theme for this year’s event is “Nature’s Experiences”. Chanel, known for using grandiose natural settings for its runway shows, will create, according to Le Point, “a garden reminiscent of the town of Grasse and its fields of flowers,” which are used [...]

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Luxury must adapt to changing consumer profiles

Perceptions of luxury are shifting as more multicultural and millennial consumers become clients of high-end goods and services, forcing brands to evolve their marketing strategies. Luxury often leans on quality and exclusivity to justify its price points, but a new report from Mindshare finds that big-name brands are losing favor due to a seeming decline in both production methods and personal touch. To maintain relevance, luxury marketers need to think small and focus on the new influences and mindsets behind consumer purchases. “The messaging that brands put out is paramount for [...]

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Converse opens hotel-inspired pop-up in London

Converse is taking over a five-floor building in the heart of Shoreditch to open the ‘Converse One Star Hotel’, a two-day immersive pop-up featuring exclusive sneaker launches and rooms curated by music artists. The experiential project celebrates the brand’s famous One Star trainers, which are a skate and streetwear favourite. That anti-conformity heritage has been magnified in the One Star Hotel, with five floors of exclusive One Star merchandise from the Spring 2018 collection, never-before-released and re-released versions of Converse’s most coveted One Star collaborations, and a programme of music [...]

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Marriott’s Luxury Brands to expand further in 2018

Marriott International Luxury Brands group offers a boundless network of landmark hotels and resorts in more than 60 countries through The Ritz-Carlton, Ritz-Carlton Reserve, Bulgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott and W Hotels, providing an unmatched variety of transformative luxury experiences. From former palaces in Venice and Vienna, to skyscrapers in Hong Kong and Dubai, to intimate, remote escapes in the Maldives and Mexico, the breadth of our portfolio is incomparable.   Celebrating the distinct nature and individuality of every brand and location, [...]

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