On Pedder opens men’s only store in Hong Kong
On Pedder opens 1,500 square foot men’s only store, the brand’s first, in Hong Kong at The Landmark. The new store was designed to resemble a sophisticated urban apartment. One half of the store is a stylish living room featuring British brands such as Church’s, shoemaker George Cleverley, and leather goods maker Swaine Adeney.
The other half feels more like a gallery space and will house new brands, pop-up stores, and special projects. “Men want to have their own discoveries. They are looking for places where they can develop a relationship with the store, where information becomes reciprocal. They want to know why a product has been chosen, and how it fits into their seasonal choices,” said Pedder Group president Peter Harris. Overall, the store houses more than 50 brands, including Balenciaga, Guiseppe Zanotti, and Lanvin, as well as brand exclusives from London-based shoemaker Mr. Hare and Lock & Co Hatters.