Omega unveils redesigned flagship store in Seoul

With its striking wave-pattern exterior, OMEGA‘s totally transformed boutique in Seoul’s Chungdam. The store features 5 floors with the 1st and 2nd floors dedicated to watches and fine jewellery, the 3rd and 4th floors given over to the brand’s heritage, and a venue for VIP events and private sessions situated on the 5th floor.

For guests who wish to view the new Globemaster up close, there’s a special temporary exhibition on the 3rd floor, which highlights the extraordinary anti-magnetic qualities of the world’s first Master Chronometer; a watch that has been tested at the industry’s highest level.