Omega pursues expansion in China, moving into smaller cities too

Stephen Urquhart, president of Omega SA,( owned by Swatch Group)  said he believes the Chinese economy is being managed with a long-term view in mind, and the fact that Omega keeps adding new boutiques in China clearly demonstrates the potential that the brand sees there. Urquhart said that, in step with most brands, Omega will move into smaller cities where there are more business opportunities.


Omega store Shanghai