Oetker Collection debuts retail lifestyle brand
The Oetker Collection and Eden Rock Group are introducing a retail lifestyle brand that aims to reflect the luxury hotel company’s properties.
The new brand, Eden Being, includes designer housewares, fashion, jewelry and accessories from names such as India Mahdavi, Balenciaga and Bamford Watch Department. Each piece is meant to serve as a reminder of experiences from Oetker Collection properties, the company says.
Eden Being will have boutiques in Hôtel du Cap-Eden-Roc, Eden Rock-St. Barths, Château Saint-Martin & Spa and Brenners Park-Hotel & Spa. It will also have an online presence.
“Loyal guests of the Oetker Collection have continually to
ld us they want to have something to remind them of the properties or would like their homes to mirror the design of one of the hotels,” says Daniela Ott, CEO of Eden Being. “Eden Being is continually adding select pieces inspired by the hotels and created by artisans. Memories give meaning to life—we make these memories tangible.”