‘Nuit de Chine’ celebration at the Grand Palais in Paris to woo Chinese travelers

Nuit de Chine, a spectacular equestrian show is scheduled to take place during the Chinese New Year celebration on January 31, 2014 at the Grand Palais in Paris, France.

The Nuit de Chine is a four-day event beginning on January 27 and concluding on the 31st, the first day of Chinese New Year, to commemorate the 50th anniversary of the diplomatic relationship between France and China. Taking place at the Grand Palais, the event is operating “under the patronage” of French president Francois Hollande. However, a stodgy bureaucratic ceremony this is not: the event will feature musical, dance, and acrobatic performances, as well as image, light, and sound shows.

France has been attempting to step up its efforts to court Chinese tourists as competition to attract them heats up across the world. The country has long been a favorite destination for Chinese travelers, but demand to visit has slightly declined over the past year: it dropped down on two 2014 surveys of affluent Chinese travelers’ favorite destinations. On the Hurun Report’s annual survey of ultra-high-net-worth Chinese individuals, it was upended by Australia

Nuit de Chine at Grand Palais, Paris on January 31, 2014