New store openings in Paris – Chanel, Versace, Fendi
Ahead of the Vendanges Festival which will take place on September 11th, Avenue Montaigne, one of the top luxury shopping addresses in Paris, will witness several new openings: Fendi relocates its flagship store to a larger location, of 300 sqm, which used to be occupied by Gianfranco Ferre, at number 51; Chanel will also be renovating its boutique at address 42 to create a store dedicated to fine jewelery; Versace is in final stages of construction of its future flagship store on Avenue Montaigne at number 45.
These transformations will culminate in the 21st Vendanges of Avenue Montaigne on the evening of September 11. This rendez-vous is organized every two years by the luxury brands and their clientele, a lively event on the avenue for decades now. Guests don their finest attire to do justice to the improvised dance floors in the boutiques and the opulent open bars. The predecessor of the Vogue Fashion Night Out but without the press.