New SAINT LAURENT store concept by Hedi Slimane expands worldwide
After the unveiling in Shanghai of the first concept store of Saint Laurent Paris by its new Creative Director Hedi Slimane, the company confirmed the opening of newly designed stores in Berlin (on Kurfurstendamm), San Francisco and New York (Soho) by the end of this year. Saint Laurent Paris will open its new Paris flagship store at 53, Avenue Montaigne, in February next year.
Hedi Slimane presented in Paris, earlier this week, his first collection for Saint Laurent, being highly praised for drawing on the heritage of the maison and adding his signature rock influences. Saint Laurent Paris is the new brand name for Yves Saint Laurent, the re-branding process being initiated this Spring. Saint Laurent is fully owned by PPR Group, also the parent company of Gucci, Bottega Veneta and Balenciaga.