New luxury hotel, Il Sereno, to open on Lake Como this year

Il Sereno presents a new era of luxury hotel for the iconic destination of Lake Como with an ethos of understated elegance. Designed by Patricia Urquiola, the all-suite hotel will have 30 spacious rooms, ranging from 65-square-metres to The Penthouse at 200+ square metres, all with floor-to-ceiling windows and all of them on the waterfront.
London restaurateur Giuliano Lotto (La Petite Maison, Il Baretto) will operate the hotel’s indoor-outdoor Restaurant Il Sereno. Guests can also relax at the hotel’s full-service spa, situated under original arches dating back centuries.
The property will feature a private beach, as well as a dock, allowing guests to arrive by one of the hotel’s boats custom-built by Ernesto Riva. One of Il Sereno’s show stopping features will be the 60-foot-long freshwater infinity pool suspended over the water and the large sundeck.
Highly sought-after Milan-based architect and designer Patricia Urquiola will create a stylish modern look at Il Sereno, moving away from the Faux Renaissance and Neo Classic design that dominate in the area. Urquiola is one of the leading names in design today and has been commissioned by brands including Louis Vuitton, Baccarat, Panerai and Missoni, amongst many others.
Urquiola will create a relaxed, peaceful sanctuary for guests, drawing inspiration from Lake Como’s culture, lifestyle and the history of the region. Every space on the property will offer a panoramic view of the lake and mountains with the hotel being sensitively designed to complement and showcase its surroundings. Il Sereno is made largely from natural materials, including wood, stone, wools and other fabrics, to create an aesthetic full of personality, whilst remaining timeless.
Joining Urquiola on the project is noted botanist Patrick Blanc, who will create two vertical gardens to ensure that the hotel blends with its surroundings, as well as landscaped gardens on the property. This project is of special importance to Urquiola with the hotel being close to her home town, Milan, one of the design capitals of the world, particularly for furniture.
Key to the design has been to instill the same principles that have made LeSereno St. Barths a success. The Serenoguest expects a hotel that has a strong sense of place, a very well developed design sensitivity and that solves the challenge to provide exclusive, sophisticated and very high-end services in a relaxed and simple manner. A central brand promise is that no matter how luxurious or well designed, there is no substitute for views and space.
Sereno Hotels has partnered with celebrated London restaurateur Giuliano Lotto to launch Restaurant Il Sereno. Lotto is currently involved in several of London’s most acclaimed restaurants, including La Petite Maison and Il Baretto, and has recently opened Restaurant Le Sereno, St. Barths.
Luis Contreras, owner of SerenoHotels, said about the opening: “We are thrilled to announce a new hotel under the Sereno brand. We believe that Lake Como, alongside St. Barths, is the perfect setting for an idyllic, luxury property. We are also extremely honoured to be working with Patricia on such a unique concept.”