Net-a-Porter to launch in China this month
With Asian customers already make up one-third of Net-a-Porter’s customer base, the company, which is owned by Richemont Group is also opening a Hong Kong distribution center to reduce delivery times. Net-a-Porter’s venture follows the entry of its competitor, Italian based e-tailer Yoox which launched in China early 2012.
The 130,000-square-foot, or 12,000-square-meter, warehouse space in Tsing Yi, part of the city’s New Territories region, will serve customers in 17 countries in the Asia-Pacific area, including China, Japan, Singapore, South Korea and Taiwan.
“The primary reason for choosing to open a distribution center in Hong Kong is because it’s a free port with strong courier networks, which will allow us to improve on our existing shipping service time period by around one day,” said Adrienne Ma, a senior vice president of Net-a-Porter Asia Pacific Group. “We plan to offer a same-day delivery service in Hong Kong and next-day shipping service to major cities in Australia soon.”
The Net-a-Porter site in Asia will go up against Lane Crawford, who got a head-start on China’s e-commerce battle by introducing its online shopping site 18 months ago. Lane Crawford’s business model is integrated, with stores in Beijing and one planned for Shanghai, where merchandise ordered online may be picked up or returned. It also operates distribution centers in Hong Kong and Beijing, and plans to open one in Shanghai.
adapted from New York Times