NET-A-PORTER sales double in 2012
Luxury online e-tailer Net-A-Porter, owned by Richemont Group, reports a rise of 55 per cent in the past year, despite making a £27 million loss after investing heavily in the company. The luxury online store spent £22.9 million setting up new automated distribution centres in Britain and in the US, The Mail On Sunday reports. It also opened a new centre in Hong Kong.
In March last year, Net-A-Porter bought high-end fashion ecommerce site Shouke for £6.6 million – relaunching it as theoutnet.cn, the Chinese version of designer discount store theoutnet.com. The move marked the business’ first foray into China’s luxury market. The expansion led to the company doubling its employee number and a sales increase – £238 million (286 million euros) to £368 million (442 million euros).