NET-A-PORTER launches GUCCI collections
Leading British luxury online fashion store NET-A-PORTER.COM which is now owned by Richemont Group has launched for the first time a wide range of GUCCI collections. Gucci is a very important addition to the portfolio of brands of the web site, which already includes other Gucci Group brands such as Alexander Mc Queen, Yves Saint Laurent, Stella McCartney and many other top international luxury fashion and accessories brands.
The site also offers a chance to sign up for Gucci newsletters and to watch a runway video showcasing the latest styles. There is also a graphic that allows the user to click through to view featured items from the designer. The Web site is promoting the partnership through a number of channels such as digital light processing, which is projecting images or a slideshow onto another surface, as well as through social media and a press release sent to members of the media.