NESTLE and SONY ERICSSON bet on luxury
Swiss giant NESTLE announced this week the opening of a new facility dedicated to luxury brand NESPRESSO. The international brand managend to overcome all expectations in the last two years and has proved to be a great investment. Distribution of NESPRESSO is assured by business to business means but also by concept stores owned and operated by Nespresso. Same policy applies to Eastern European markets where Nespresso will open dedicated stores starting with 2011.
In its attempt to compete with SAMSUNG and LG and the branded mobile phones PRADA and ARMANI, Sony Ericssson has announced this week the launch of two high-end luxury products, without stating if the respective models will be made in association with a top luxury brand.