NESPRESSO redefines the rules coffee intensity and launches 2010 limited edition

Nestle Nespresso SA, the worldwide pioneer and market leader in highest-quality premium portioned coffee, launches its latest limited edition coffee, Kazaar. This year, more than ever, Nespresso aims to surprise its Club Members by pushing its coffee expertise even further, proposing a sensationally powerful coffee.

"With Kazaar, we have developed unique innovations, both in the sourcing and production process, creating the most intense coffee ever, which promises to shake all your senses." says Alexis Rodriguez, Green Coffee Expert, Nestle Nespresso SA.

Prior to the creation of Kazaar, Nespresso had reached an intensity level of 10 with its Grand Cru coffees. The exceptional strength of Kazaar offers an intensity level of 12. The uniqueness of Kazaar, however, is its combination of striking intensity but without a trace of harshness. This extraordinary strength is balanced with a creamy and smooth texture, with hints of sweet caramel notes.

Nespresso pushed its coffee expertise to its limits by using a new grinding technology for the Kazaar blend, enabling the release of intensity without harshness. This innovation in technology was also combined with the unique split roasting technology of Nespresso as well as by adopting a different drying process, naturally sun drying the coffee beans instead of using mechanical drying.