Mykita revolutionizes bespoke eyewear
Aatomical design meets avant-garde technology to set the standard for digitally tailored eyewear in a personalized item with all the luxurious attributes of a handcrafted product.
German luxury eyewear maker MYKITA launches “MY VERY OWN” (MVO) Bespoke collection integrates three digital technologies – 3D scanning, parametric design and additive manufacturing – to tailor the design and fit of a pair of glasses to the individual topography of each face.
The 3D scan is responsible for capturing the topography of the face, forming the basis for MVO bespoke eyewear. Relying on advanced algorithms developed by MYKITA’s technology partner Volumental, the scanner gathers images of the face to compile an accurate 3D model, which is used to customize the frame in a digital fitting.
Merging the physical and the virtual, the”MY VERY OWN” process begins with the customer selecting an eyewear shape from the MVO collection in store. In a digital simulation of the selected model, the frame is adjusted to the individual facial contours. The colour of the frame, lenses and hinges can then be selected and virtually composed for a truly bespoke pair of glasses. MVO eyewear may also be personalized on the inside of the temple. The MVO soft customization kit will be regularly updated with new designs and materials.
Featuring its own collection of sunglasses and prescription frames, “MY VERY OWN” will be introduced to MYKITA stores and selected opticians in Spring 2016.