Mulberry opens new Paris flagship store

Located at 275, Rue Saint-Honoré, the new Mulberry store in Paris covers 300 sqm. Visual designer Genevieve Bennett has used leather on some of the walls, taking her inspiration from a Medieval floral motif sculpted into the stonework of Somerset’s Wells Cathedral.

The new Mulberry Parisian store offers personalisation service, which was not previously available in Paris. Customers can now have numbers, letters or even stamps of iconic Londonian symbols, such as a double decker bus or Big Ben, or Parisian ones, like the Arc de Triomphe or the Eiffel Tower, engraved onto their purchases.

Mulberry is gearing up for a relaunch this year with the arrival of Thierry Andretta as new CEO and Johnny Coca (ex Celine) as new Creative Director.