Mouawad opens new store in Geneva

Family owned luxury jewelry and watch company, Mouawad, officially opened its newest luxury boutique in Geneva, the company’s first boutique in Europe and the 15th globally.

The boutique is located at Rue du Rhône 8 near Place Bel-Air, one of the most prestigious shopping streets in Geneva. The store represents a modern look for the family owned business, according to Fred, Alain and Pascal Mouawad.

Furnishings, carpets and wall treatments in shades of grey with gold details reflect Mouawad’s corporate colors. The rounded lines throughout the space gently lead people through the displays of luxury jewelry and watches, which include a dedicated watch area and a private space for bridal jewelry.