MOSCHINO opens monobrand in Bucharest, Romania

MOSCHINO opened today its monobrand boutique in Bucharest, Romania in the downtown area of Dorobanti. The 180 sqm boutique is operated in franchising by a local company which also operates the CANALI brand.

Given the difficult market conditions, the relatively low desirability and therefore limited potential, the opening of a monobrand  Moschino seems rather surprising. Mention should be made that in all the countries in Central and Eastern Europe, except Russia and Ukraine, Moschino is present in multibrand stores. It could be that Moschino was chosen due to the fact that the investment for a local franchisee is much lower than in the case of a major brand such as Gucci or Armani.