Moschino opens in Hong Kong first international store with new concept
After the re-design of its flagship store in Milan on via Sant’Andrea, earlier this year, overseen by architect firm De Lucchi, Italian house of Moschino (owned by Aeffe Group) has recently opened the first international store with the new retail concept, in Hong Kong within the Elements Mall. The new Moschino store covers 130 sqm and features both lines of the house, Moschino and Moschino CheapAndChic – ready to wear, shoes, bags and accessories. In Asia, Moschino is also expanding the retail network of mono-brand boutiques dedicated to Love Moschino, the brand’s younger and more accesible line. The most recent Love Moschino opening was in Shenzen, China.