Moroso opens new showroom in Seoul
Italian luxury home decor brand Moroso has partnered with Barunson Group to enter for the first time the South Korean market. The new Moroso flagship showroom which covers 237 sqm over three floors is located in the Gangnam shopping district.
The first and the second floor of the showroom, beautiful spaces of 90㎡ each, are dedicated to a selection of Moroso iconic pieces, such as the Gentry sofa and the Fjord armchair designed by Patricia Urquiola, the Diatom chair by Ross Lovegrove or the Moon chair designed by Japanese designer Tokujin Yoshioka.
The chairs, sofas and tables are combined into an inviting composition that re-creates a complete room while remaining essentially modular.
The brand dedicated space also includes a Diesel Living collection setting, a 42㎡ area located in the showroom’s basement, which has been designed to express Diesel relaxed and fun mood with a rocker vibe.
The selection includes strong identity pieces such as the nebula nine sofa and the longwave armchair, modern style products made up of high quality combined with a distinctive design of pure lines.