More luxury brands open up to the masses

After Givenchy‘s announcement it would invited regular New Yokers to its September 11 New York Fashion Week, Alexander Wang hosted a warm cocktail party in Soho last night in celebration of its 10th birthday

The event was named in the brand’s newly-launched Snapchat, set to take place in the store at 7pm. Free clothes? Free alcohol? Free anything, really, would entice a New Yorker — but this particular event brought free fashion royalty, too.

guests could try out the special Alexander Wang photo booth serving up branded polaroids, and buy the “Do Something” shirt — at $45, it’s maybe the most affordable thing you’ll ever find in here. People milled around the store, examining the fur hammock.

Alexander Wang mistery event SoHo