Montblanc steals the limelight with the E-strap

With competing group Swatch announcing a Tag Heuer SmartWatch to rival the AppleWatch, Richemont Group’s Montblanc releases an e-Strap devide which offers a wealth  of functionality.

Smart notifications, signaled by vibrations provide an alert of incoming communication without the need to look at the smartphone. It enables the preview of e-mails by topic and sender, read text messages; see incoming calls and status updates of social media feeds or reminders of important upcoming meetings.

The activity tracker is a simple tool to monitor the wearer ́s physical activity over time and keep track of his personal daily goals. To do so, it measures the number of steps taken per day, calories burnt and the distance travelled. The accompanying smartphone application enables of the progress per week and month. The e-Strap will remind the wearer to stay active through unobtrusive vibration alerts and show at a glance the daily progress.

The Montblanc e-Strap remote controls are useful for controlling the smartphone with the e-Strap. The camera remote enables the taking of pictures with the smartphone by triggering the shutter with a tap on the e-Strap thus allowing better and easier selfies or group shots.

Additionally, the Find-Me function allows searching for the watch or phone within a range of up to 30 meters, either by tapping on the e-Strap to find the smartphone or by using the smartphone application to find the watch.

Montblanc E-strap