Montblanc opens new boutique concept in Hong Kong at IFC Mall
Montblanc has recently unveiled a new boutique concept in Hong Kong at IFC mall store, created by renowned French designer Noé Duchaufour-Lawrance.
The 60 square meters boutique pays tribute to the Maison’s rich heritage in writing instruments, timepieces, leather goods, men’s accessories and jewellery, each with its own dedicated display within the concept. Collectors can discover Montblanc’s exclusive customization services, such as the creation of bespoke fountain pens, and enjoy a private space for one-to-one customer service.
In celebration of its 110th anniversary this year, Montblanc has launched a new concept boutique in Hong Kong, following earlier ones in Seoul, Taipei, Paris, and Hamburg, with a renewed determination to enhance service quality in addition to business growth. “For more than a century, Montblanc has built up its heritage and pursuit of innovation with the finest products and exquisite craftsmanship allowing us to create collections that are passed from generation to generation,” said Julien Renard, President of Montblanc Asia Pacific.