Montblanc opens in Beijing its largest concept store worldwide

Montblanc has recently inaugurated in Beijing its biggest flagship concept store in the world. Spread over 4 floors, the new Montblanc flagship store is situated in the heart of Sanlitun in Beijing. With a focus on design and contemporary art, the new concept store offers a unique shopping experience to both Montblanc devotees and those new to the brand, presenting inspiring timepieces, writing instruments, fine jewellery, leather goods, accessories and limited editions in a sophisticated setting.

The lavish inauguration ceremony was attended by celebrities Jessica Alba, Naomi Watts, Nicolas Cage and Amber Heard and featured the presentation of Montblanc’s Princesse Grace high end jewellery collection.