MontBlanc launches in the U.S. first ever online store

German based luxury accessories brand known for its writing instruments, Montblanc, officially launched its first ever e-commerce website in the US yesterday, Montblanc’s product range online includes  timepieces, writing instruments, men’s and women’s jewelry, eyewear, fragrance and leather goods.

Montblanc’s e-commerce site will prominently feature the brand’s luxury watches and a special edition of writing instruments, including the new Tribute to the Mont Blanc Collection – which pays tribute to Europe’s iconic highest summit. The range not only features a unique interpretation of the iconic Meisterstuck Writing Instrument in lacquered snow white, but also includes jewelry and leather pieces inspired by the snow, ice and rocky surfaces that make up the Mont Blanc mountain.

The online boutique will also feature the Diva Collection, including screen icons Ingrid Bergman, Greta Garbo and Marlene Dietrich as well as the John Lennon Special Limited Edition Writing Instrument, with fine and silver jewelry and leather goods. Montblanc is expanding the brand’s reach into the realm of online shopping.

Montblanc’s site will also include a new contest to celebrate the 190th anniversary of the chronograph’s invention by Nicolas Rieussec: The Beauty of a Second short-film contest. Presented by film-director Wim Wenders, The Beauty of a Second is an online tribute to this small unit of time.

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