Moncler opens new store in Moscow at GUM

The new Moncler boutique, the largest flagship of the brand in Moscow, has recently opened at the GUM Department Store. The famous Chinese artist Liu Bolin will be a special guest of the evening personally presenting his collaboration with the brand – the limited art model of the down jacket Maya, which can be found in GUM only.

The two-level boutique in GUM with an area of 260 square meters is the largest flagship store of the brand in Moscow. Its impressive interior is the work of the French architectural duo Gilles & Boissier, Patrick Gilles and Dorothea Boissier, the longtime partners of Moncler.

The boutique is made in the Alpine style, which became the hallmark of the brand. The space with high vaulted ceilings and enchanting views of Red Square, playing with expensive textures and several shades of marble – from smoky black to milky white – is simply mesmerizing.

The store features all Moncler collections, including Grenoble, Gamme Rouge and Gamme Bleu, as well as  Moncler Enfant line and accessories.