Moda Operandi secures 165 million dollars in funding

Moda Operandi is due to accelerate its expansion, thanks to newly secured growth capital. The American e-commerce fashion site, which was originally founded in 2011 as a platform for post-runway pre-orders, and has since completed its offer with a more conventional luxury e-shop, has secured 165 million dollars in funding.

The new round of funding was co-led by two new investors: the billionaire entrepreneur and Hong Kong-native Adrian Cheng, through his two investment vehicles C Ventures and K11 Investment, and Apax Digital, run by the French private equity firm Apax Partners.

The brand, whose shareholders also include New Enterprise Associates, LVMH and Fidelity, stated in a release that the money will help to “fuel continued international growth and increased development across several key business verticals.” The American brand is clearly hoping to accelerate its international growth, particularly in Asia and the Middle East.

The capital will also be used to launch new operations and expand the site’s offer, while improving the brand’s personalization and technological services, particularly its mobile tools. According to Moda Operandi, further plans for the funding include supporting the site’s marketing strategies and customer acquistion programs, and developing its brand portfolio.

Moda Operandi