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MIU MIU opens its 10th store in South Korea

PRADA Group’s MIU MIU has inagurated this week a new store in the capital of Seoul, its tenth store in South Korea. The new Miu Miu store is situated within the prestigious Lotte World Duty Free Shop and is exclusively dedicated to women’s ready to wear and accessories. Designed by Roberto Baciocchi, the Miu Miu space is aimed at providing an intimate and sophisticated experience.

TheLotte World Duty Free Shop sits on the 10th floor of the Lotte Department Store located in Jamsil, Seoul. This area stands as a large-scale tourist attraction that provides everything from an amusement park to a folk museum (Lotte World Amusement Park, Folk Museum, Seokchon Lake, Lotte Hotel, Lotte Department Store, etc.). The Lotte World Duty Free Shop attracts shoppers from all over the world as it has more than 400 famous brands to choose from