Miu Miu opens 7th store in Seoul
Responding to increasing demand by Chinese travellers, Prada Group is pursuing its expansion in South Korea. Miu Miu opened last week its seventh store in the capital city of Seoul, with the Dongwha DF Mall. The 93 sqm Miu Miu store features accessories and leatherwear. The bags, accessories and footwear collections are presented in an environment defined by full-height mirrors and walls covered in damask fabric. Ceilings and armchairs, also covered in damask fabric, blend in with the mat gold and crystal display counters, creating and intimate and sophisticated atmosphere.