MIU MIU launches worldwide online sales

Italian fashion label owned by PRADA, Miu Miu launched its online boutique simultaneously in 17 European countries. The e-commerce site offers the entire Miu Miu collection, and the US and Japan will be largest stores offering ready to wear, accessories, footwear, eyewear and bags.

Visitors can view the collection and filter pieces by colour, material and heel height. The online store also features a Fashion Show selection where customers can browse through the looks from the Paris catwalk. Through the newsletter, consumers are informed of the latest collection arrivals, exclusive pieces, events and brand initiatives.

Launched in 1992, the younger fashion line Miu Miu is named after Miuccia Prada’s nickname, who’s the fashion designer of the brand and daughter of Prada’s founder Mario Prada