Missoni pulls out from hotels
After almost 6 years since the opening of the first Missoni Hotel, in Edinburgh, Italian luxury fashion has formally announced it is pulling out from the venture with hotel group Carlson Residor. Starting with this month, the Missoni Hotels in Edinburgh and Kuwait will be rebranded by hotel operator Carlson Rezidor under the newly created luxury hotel brand, Quorvus Collection.
The two parties said they would cease to work together “by mutual agreement” because of “different long-term business strategies”. Rosita Missoni, founder member of Missoni, will no longer be creative director following the end of the partnership.
“The Hotel Missoni adventure in partnership with Rezidor Group has been a positive and important experience for us. After years of collaboration, today our paths are splitting with Missoni having developed new strategic visions in the field of interior design and hospitality” added Alberto Piantoni, CEO of Missoni.