MISSONI Hotels bank on succes and accelerate expansion
Luxury Italian fashion house MISSONI unveiled its first luxury hotel in Edinburgh in 2009 and has since opened in Kuwait earlier this year. The Missoni Hotels project is developed by Rezidor Group (owners of Radisson Blu hotel brand too), the house of Missoni being responsible for design.
By the end of 2013, two other Missoni hotels will be inaugurated in Oman and Turkey, while 2014 will see the opening in Ilha de Cajaiba, Brazil, a project which is considered by Chief Creative Director Rosita Missoni as her absolute favourite.
Speaking about the challenges of the project, Ms Rosita Missoni quoted the difficulty of imposing an understated design, avoiding the ”too much” tendency”. She also added the interior design of the Missoni Hotels is designed to feel warm, comfortable and cosy to the guests.