Milan Fashion Week braces for a possible downturn

Castello Sforzesco, Milan

According to a report by AFP, this week’s Milan Fashion Week is crucial for retailers and fashion houses as they anxiously prepare for a possible downturn. .

“The situation is dramatic,” says the manager of a large claw. “The Italian market is a disaster, as the French market. Nobody consumes! In Europe, there is a real crisis,” added the CEO of another house in Milan, who admits partially offset its losses in Europe ” through Asia, Russia and the United States. “

The situation is not brilliant, but it is not as bad as two years ago, grade the president of the Chamber of Italian Fashion Mario Boselli: “In 2008, Italian fashion had declined by 4% and in 2009 a record drop of 15%. This will not happen again. In 2011, the turnover is expected to increase by 5.5%, besides the sector has been transformed companies have restructured themselves. Today they are more flexible and strong”

After a slight recovery, the situation has deteriorated in October in the wake of the crisis of sovereign debt, accompanied by a fall in consumer confidence, says the Chamber of fashion in its latest forecast report.

Added to this the austerity measures adopted by the government in December of Mario Monti, who will have a negative impact on disposable income of Italian households: “This reduction in revenue this year will include a reduction of 1.5% to 2.5% of clothing purchases, “the report said.

“The turnover of fashion should fall by 5.2% in 2012 to about 60.2 billion euros, which is physiologically acceptable yet. The crucial problem is the difficulty in contrast to our SME access to credit, “says Mario Boselli.

“The year 2012 will be complex and full of unknowns, while 2011 has been positive,” said Silvio Albini for his part, President of the International Textile “Milano Unica”, which has already received “the first signs of slowdown “in orders placed with Italian investors. “It’s time for our companies have a global vision and focus on exports, where a Lot values ​​of Made in Italy”, he notes. Like China, whose imports of Italian fabrics increased by 27.2% in 2011.

From Tuesday, the website of The Italian Chamber of Fashion will be available also in Chinese. It will be also be possible to follow live there several of the 72 parades scheduled this week on the catwalks of Milan.

Gucci will open the show Wednesday, followed by the next Prada, Versace, Dolce & Gabbana, Armani, Cavalli following days. For the first time, the Milan Fashion Week will have access to the Castello Sforzesco, Milan’s symbolic monument, where a tent set up in the courtyard will host a dozen parades.