Michael Kors hosts major event in Shanghai, ‘The Jet Set Experience’
In celebration of the opening of the brand’s first China flagship store at the Jing’An Kerry Centre in Shanghai, Michael Kors is hosting on May 9th, The Jet Set Experience, an expansive, 360-degree event that immerses the audience in music, moving images and emotion. Set in a private 30,000-square-foot jet hangar at Hongqiao Airport.
The large-scale theatrical projections and life-like illusions will transport the audience to three different locations within the film—each destination a perennial Michael Kors favorite. The interplay of pioneering technology, artistry and vision will translate into a mesmerizing experience for the 1,000 V.I.P. guests at the event. The projection screens will form one of the largest projection areas ever built, with a total area of more than 15,000 square feet and a main screen that is 44 feet high and 321 feet wide.