Michael Kors expands e-commerce in Europe
Previously available online only in the U.S. and Canada, Michael Kors is now expanding its availability in Europe. Michael Kors e-commerce was first introduced in the UK in mid-September, followed by Germany last week. Now it is France’s turn to discover the world of Michael Kors on the web, at michaelkors.fr.
“The website has been designed with our customers in mind, but also for our partners. It will support our joint development and will make your approach easier. On it you will find information about our products as well as all of the brand’s news,” stated the label in a press release.
Between October and November, the Michael Kors website will go live in Spain and Italy, and by December it will extend to the rest of Europe.
The move comes amid the slowing performance of Michael Kors in North America. Michael Kors sales fell 5% in the fiscal year’s first quarter.