Michael Kors debuts innovative retail lab concept in New York on Bleeker Street
Michael Kors has presented a new retail lab concept at his store on 384 Bleecker Street. The space, which is formerly a Michael Michael Kors lifestyle store, reopened as The Kors Edit. The brand has described the new space as a “serialized pop-up shop.”
Unlike your traditional pop-up shop, this isn’t a temporary space. However, it will be re-merchandised monthly according to theme.
The first “pop-up” will be School of Sport, which will focus on ath-leisure. Most of the floor will be devoted to sneaker displays, men’s and women’s collections, and Michael Michael Kors. There is also an emphasis on handbags, fur pom-pom accessories, and a selection of sporty ready-to-wear.
In September, the store will be merchandised to align with New York Fashion Week. On the day of the Michael Kors show, a selection of spring runway bags, shoes, and rtw will be available in the store.
For October, a street style theme will be available in correlation with the brand’s first street style campaign titled “The Walk” shot by Tommy Ton. Other merchandise themes are still being determined.
“Bleecker Street has long been a destination for innovation and cultural enthusiasm, so it was the perfect spot for our new ‘fashion lab,’” Kors said in a statement. “It’s really a reflection of the world we live in. I think the days of buying something and saving it for months before wearing it are gone. The truth is, our customers are going into the store looking for pieces they can wear later that day. This pop-up is a reflection of that, allowing us to choose a monthly theme that resonates with whatever is top-of-mind for our customers at any given time.”
Michael Kors has been taking a new approach to business. The company recently announced that they would be reducing the amount of merchandise sent to department stores, in order to reduce the blow to their margins caused by heavy discounting. The brand is trying to put an end to the discounting fever that they feel has dealt damage to their position as a luxury brand.
Currently there are no further plans to expand The Kors Edit concept.