Michael Kors adopts “Ready-to-Wear, Ready to Go”

Michael Kors is the latest designer to adjust the way in which his clothes will reach consumers. The new initiative means that customers can buy select styles from the runway immediately after Kors’ AW16 runway show on Wednesday February 17.

The edit will feature ready-to-wear, shoes and handbags, and be available for purchase on MichaelKors.com and at the Madison Avenue Collection store in New York. The afternoon of the show, the windows of the store will showcase the AW16 collection and a video of the show.

On the day of the show, the Madison Avenue Collection store will host a special event starting at 12:30PM ET, inviting customers to shop the edit in person. Items from the range can also be requested at any Michael Kors Collection or Lifestyle store across the country.

Michael Kors is the latest in a line of designers who have changed the way they usually show their collections on the runway. Tommy Hilfiger also recently followed in the footsteps of Burberry and Tom Ford, and is making its AW16 collection immediately available for purchase.

Michael Kors Spring Summer 2016 ad campaign