Mercedes-Benz unveils the new CLA-Class
The new Mercedes-Benz CLA-Class is set to establish a new segment, with world-leading aerodynamics (Cd value of 0.22 for the BlueEFFICIENCY Edition), avant-garde coupé design and 4MATIC all-wheel drive. As a new four-door coupé it follows the idea of the CLS, whose design concept has spawned more than its fair share of imitators since its debut in 2003. The newcomer features a radar-based braking system (COLLISION PREVENTION ASSIST) as standard which is able to warn the driver of an obstacle from a speed of 7 km/h and to initiate precision braking when the driver steps on the brake pedal.
“The resonance created by the Concept Style Coupé was overwhelming. By far the most frequent comment heard was: ‘please put this car into series production’ And that’s exactly what we’re doing now”, said Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “The CLA is a car that does not confuse mid‑range with mediocrity. Its powerful design underscores the sporty side of the Mercedes-Benz brand.”
In keeping with its sporty positioning, the CLA is available with high-torque turbo engines rated at up to 155 kW (211 hp), sports suspension and 4MATIC all-wheel drive. The technical highlights of this new design icon include a new world record in aerodynamics for series production automobiles (Cd value: 0.22) and numerous driving assistance systems, including the further-developed COLLISION PREVENTION ASSIST.
This radar-based assistance system provides the possibly distracted driver with visual and acoustic warnings of identified obstacles and prepares the adaptive Brake Assist system for precision braking. Braking is initiated as soon as the driver steps emphatically on the brake pedal. When an impending danger of collision is identified, the CPA system calculates the precise braking force ideally needed to avoid an accident and makes the best possible use of any distance remaining. As a new feature, COLLISION PREVENTION ASSIST affords protection from typical rear-end collisions in dangerous traffic situations in the CLA from a speed of only 7 km/h (previously: above 30 km/h).
In keeping with the digital lifestyle of the CLA’s social media-savvy target group, smartphones can additionally be fully integrated into the vehicle’s display and operating system.
The CLA Edition 1 will only be available for twelve months and among the exclusive equipment features of this model, which can be powered by any of the engine versions, the NEON ART interior with leather upholstery and black DINAMICA microfiber with yellow contrasting topstitching is worthy of mention.
The vehicle’s striking features include the bonnet embedded in the front end with powerdomes and the diamond radiator grille. The light modules and LEDs behind the headlamp cover glass have been arranged in such a way as to create the characteristic “flare effect” for the daytime driving lights and indicators.
The athletic impression from the rear results from the drawn-in C-pillars in conjunction with the shoulder muscle over the rear wheel arch linings. The tail lights are framed by the muscular lines of the shoulders which extend into the rear end, the horizontal orientation of the lights emphasizing the rear’s powerful and aesthetic breadth. The light functions feature an arrow-style arrangement.
A large panoramic sliding sunroof is optionally available. This sunroof consists of a fixed polycarbonate cover at the front, a moving element made of mineral crystal and side trims to match the glass look.